Take one part working methodology from the famous 1972 book, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, combine with the megacity of Tokyo, add ten Fordham University Gabelli students, stir for nine days in Japan and what do you get? You get direct acquisition of knowledge through experience with a small team, realized in an online, as well as hardback research volume focusing on branding, sensory marketing, architecture, design, photography, and urban planning. Case Study: Tokyo: 2015!