Marketing and the City: Tokyo 2016 ?>

Marketing and the City: Tokyo 2016

Take one part working methodology from the famous 1972 book, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form, combine with the megacity of Tokyo, add ten Fordham University Gabelli students, stir for nine days in Japan and what do you get? You get direct acquisition of knowledge through experience with a small team, realized in an online, as well as hardback research volume focusing on branding, sensory marketing, architecture, design, photography, and urban planning.

Get set—Case Study: Tokyo: 2016!

The Case Study Tokyo 2015 book.

The Case Study Tokyo 2014 book in the Fordham University Library.

Marketing and the City: Tokyo course description.

For more information email Professor Apicella-Hitchcock

Book layout for Case Study Tokyo:

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